HUMMELFLUG

For the Brand Group, the installation HUMMELFLUG (Flight of the Bumblebee) was created in 1996 in front of the main building at the company's headquarters in Anröchte. The industrial product is released from its functional context and becomes a lively, dynamic image: it flies out into the world, as it were. HUMMELFLUG links the company's identity with playful lightness, movement and new beginnings – and translates a technical product into a poetic metaphor visible from afar.